Nintendo is running a new ad campaign called I Play For Me, showing America Ferrera, Liv Tyler, and Carrie Underwood playing their favorite games on the Nintendo DS. Personally I think it’s a great idea. I admire these three women and think it will be a great way to get girls interested in the DS. I’m sure many young girls idolize these women, and seeing them playing a DS will inspire them to pick one up.

However! I really quite loathe the execution. Maybe I’m just abnormal – I was raised around guys, my best friends are guys, and I’ve always been a huge tomboy – but how many of you play games like that? Liv Tyler’s long and girly sigh, Carrie’s cooing. Perhaps that’s a good image for younger girls to respond to – something very feminine. But for those of us who know that girls do play games, it doesn’t do much to dispel the myth that girls only play casual games, and in a very… girly way.

I’d love to hear your thoughts on this. I applaud Nintendo’s strides, but I would have loved to have seen some different direction on these commercials.